B2B Google Ads Management That Drives Qualified Demand.
Scout Accelerate.
A professional Google Ads management service designed for B2B companies. We focus on search intent planning, campaign optimisation, and pipeline growth.
Professional Google Ads Management + Continuous Campaign Optimisation + In-depth Keyword & Competitor Auction Intelligence.
- Included: Everything in Scout Foundation
- Paid Channels: Google Search, PMax & Retargeting
- Reporting: Regular Campaign & Conversion Sync
What You Receive in Scout Accelerate
A specialised paid acquisition setup pairing effective website architecture with managed Google Ads traffic.
Everything in Scout Foundation
Full bespoke website engineering, on-page SEO schema, technical crawl budget optimisation, local SEO, and high-performance hosting.
Google Ads Management
High-intent Google Search campaigns, Performance Max setup, responsive search ads, ad extensions, and precise B2B location targeting.
Campaign Optimisation
Weekly negative keyword pruning, bid adjustment optimisation, Quality Score improvements, and continuous A/B ad copy split-testing.
Keyword & Intent Research
Deep research into high-commercial intent search queries, B2B search volume trend modeling, and long-tail cost-per-click efficiency mapping.
Competitor Auction Analysis
Auction insights analysis, competitor ad copy monitoring, impression share tracking, and strategic bidding on top B2B queries.
Conversion Tracking
Google Analytics 4 setup, Google Tag Manager event architecture, and pipeline measurement to track the true performance of your B2B campaigns.
Explore Our Other Services
B2B Google Ads Management — Frequently Asked Questions
What we manage, how media spend works, and what to expect in the first 90 days.
What does Scout Accelerate include?
Scout Accelerate is a ₹29,999 per month B2B Google Ads management retainer covering search intent and keyword planning, campaign and ad group architecture, ad copywriting, negative keyword management, bid and budget optimisation, conversion tracking setup, landing page alignment, and monthly reporting focused on cost per qualified lead.
Is advertising spend included in the ₹29,999 fee?
No. The ₹29,999 per month is the management retainer only. Your Google Ads media budget is billed directly by Google to your own company card, so you keep full ownership, full visibility, and full invoice transparency over every rupee of ad spend.
What Google Ads budget should a B2B company start with?
It depends on your industry, your geography, and the cost per click in your keyword set. Rather than quoting a universal number, we research live CPC data for your actual keywords during onboarding and recommend a starting budget that can generate statistically meaningful data instead of scattering impressions.
How quickly will I see leads from Google Ads?
Google Ads captures existing demand, so a correctly structured campaign can generate enquiries within the first few weeks. The first 30 to 60 days are largely about collecting search term data, eliminating waste through negative keywords, and identifying which intent clusters actually convert for your business.
Do you manage Meta and LinkedIn ads too?
Scout Accelerate focuses on Google Ads. Paid social campaigns are handled under Scout Social (₹29,999 per month), and Scout Growth (₹59,999 per month) combines search, paid social, and SEO in a single retainer.
Who owns the Google Ads account?
You do. We work inside your own Google Ads account with manager-level access. If the engagement ends, the account, its history, its conversion data, and its learnings stay entirely with you.
Do you provide landing pages for the ads?
We align your campaigns with the right landing pages and advise on structure, message match, and conversion elements. If you need new landing pages built from scratch, that web development work sits under Scout Foundation or Scout Growth.
How do you measure success on a B2B Google Ads account?
We measure qualified lead volume and cost per qualified lead, not clicks or impressions. Conversion tracking is configured so that form submissions, calls, and WhatsApp enquiries are attributed back to specific campaigns, ad groups, and search terms.
Ready to drive qualified demand?
Get started with B2B Google Ads management in the Scout Accelerate plan at ₹29,999 / month.