Strategies that attract
clients and drive growth.
Prashant Gairola is the Founder & Digital Marketing Specialist at Digitech Scouts. He has worked in digital marketing since 2018, specialising in B2B SEO services, Google Ads, analytics and conversion tracking, websites, social media and AI-assisted marketing. In 2023 he founded Digitech Scouts to offer B2B companies senior-level strategy with full transparency, and he still leads strategy on every client account himself.
His method is grounded in evidence. Campaigns are built around real buyer intent, measured through GA4 and Google Tag Manager, and refined using search-term and conversion data rather than opinion. On one Google Ads account he raised click-through rate from 13.3% to 20.5% using non-brand keywords only, by rewriting ads around customer intent and lifting Quality Scores. His training in Graphic & Web Designing at VEDA, P.A. Inamdar University, Pune adds a designer's eye for how a brand looks and converts.
He has earned more than 30 professional certifications. They include Google certifications, HubSpot Academy SEO and, in October 2026, the Digital Marketing with Generative AI programme from Career247 / Adda247 Skills, powered by PwC and aligned with NASSCOM (Certificate No. 110001CR2471417). He treats continuous learning as part of the job, but his clients value something simpler: honest forecasts, clear reporting and strategies that keep compounding.
Expertise & Capabilities
Search Engine Marketing
Technical SEO, On-Page SEO, and data-informed Google Ads campaigns.
Data Analysis & Tracking
Google Analytics 4, Google Tag Manager, Conversion Tracking, and Competitor Analysis.
WordPress & Landing Pages
HTML/CSS, Graphic Design, and conversion-focused landing page architecture.
SMM, SMO & Paid Social
Social Media Marketing and Optimisation, plus paid social advertising and content positioning for B2B audiences.
AI Marketing & Generative AI
AI-assisted marketing, generative AI workflows and marketing automation applied to research, content and campaign operations.
Skills & Specialisations
Tools & Platforms
Proven Results
62% Reduction in CPA
Reduced Cost Per Lead (CPA) from ₹385 to ₹144 through meticulous manual Data Analysis and filtering of irrelevant clicks for B2B search campaigns.
Non-Brand CTR to 20.5%
Lowered Cost Per Click (CPC) and increased Click-Through Rate (CTR) from 13.3% to 20.5% on non-brand keywords, without relying on brand-name searches, by refining ad copies to match customer intent and improving Quality Scores.
Credentials & Professional Learning
Verified Completed
25+ Digital Marketing Certifications
Completed — VerifiedCreate a Google Ads Search Campaign
Completed — Sep 2022Graphic & Web Designing
Completed — Feb 2017Digital Marketing Course
Completed — 2022Fundamentals of Digital Marketing
Completed — Nov 2022Recently Completed
Digital Marketing with Gen AI
Completed — Oct 3, 2026Digital Marketing with Gen AI
Completed — Oct 3, 2026Digital Marketing with Gen AI
Completed — Oct 3, 2026
Prashant Gairola — Frequently Asked Questions
Background, certifications, expertise, and how to get in touch.
Who is Prashant Gairola?
Prashant Gairola is an Indian digital marketing specialist and the Founder of Digitech Scouts, a B2B digital marketing agency he established on 2 January 2023 in Ahmedgarh, Punjab. He has worked in digital marketing since 2018, specialising in B2B SEO, Google Ads, analytics and AI-assisted marketing. He studied Graphic & Web Designing at VEDA, P.A. Inamdar University, Pune, and holds more than 30 professional certifications, including credentials from PwC, NASSCOM, Google, HubSpot Academy, Coursera and LinkedIn Learning.
What is Prashant Gairola specialised in?
His professional focus covers B2B SEO, Google Ads and search engine marketing, data analysis and conversion tracking through Google Analytics and Google Tag Manager, WordPress and landing page development, social media marketing, and applied generative AI in marketing workflows.
What certifications does Prashant Gairola hold?
Prashant Gairola holds more than 30 professional certifications. They include the Digital Marketing with Generative AI programme from Career247 / Adda247 Skills, powered by PwC and aligned with NASSCOM (completed 3 October 2026, Certificate No. 110001CR2471417), with accompanying PwC and NASSCOM credentials; Google Fundamentals of Digital Marketing (2022); Google Ads Search Certification (2022); HubSpot Academy SEO Certification (2022); Create a Google Ads Search Campaign from Coursera Project Network (2022); the Unacademy Relevel Digital Marketing Course (2022); and 25+ LinkedIn Learning certifications in SEO, Google Ads and content marketing.
Is Prashant Gairola certified in Generative AI?
Yes. On 3 October 2026 Prashant Gairola completed the Digital Marketing with Generative AI programme from Career247 / Adda247 Skills, powered by PwC and aligned with NASSCOM (Certificate No. 110001CR2471417). He applies generative AI to keyword research, content planning and campaign operations at Digitech Scouts.
What is Prashant Gairola’s educational background?
He studied Graphic & Web Designing at VEDA, P.A. Inamdar University, Pune, completing it in February 2017. That design foundation underpins his website and landing-page work, and he has built on it with more than 30 digital marketing certifications since.
How much experience does Prashant Gairola have?
Prashant Gairola has worked in digital marketing since 2018 and founded Digitech Scouts in January 2023. His campaign results include raising a Google Ads click-through rate from 13.3% to 20.5% on non-brand keywords (without relying on brand-name searches) by refining ad copy to match customer intent and improving Quality Scores.
How can I connect with Prashant Gairola?
You can reach him through Digitech Scouts at info@digitechscouts.com or +91 90907 24725, or connect on LinkedIn at linkedin.com/in/prashantgairola.
Who founded Digitech Scouts?
Digitech Scouts was founded by Prashant Gairola on 2 January 2023. He is the Founder and Digital Marketing Specialist at the agency, which is registered as a proprietorship in Ahmedgarh, Malerkotla, Punjab, India. Alankrit Dhawan is the Co-Founder and Full-Stack Web Developer.
What is Digitech Scouts?
Digitech Scouts is a B2B digital marketing agency founded by Prashant Gairola in January 2023 and based in Ahmedgarh, Punjab, India. It provides SEO, Google Ads, social media marketing, web development and AI automation services to manufacturers, exporters and small and medium businesses across India.